About us

Simar Foods is a Norwegian based company with a clear vision; We strive to produce the highest quality of the world famous and highly recognized Kenyan-Arabica coffee beans and excellent tasting juices.

Values

We have simple values, and they all include people.

  1. People are the essence of every business. We are always looking for a long-term relationship, honesty, trust and mutual benefits with all of our business partners.
  2. High quality delivery in every aspect. For us that means high quality in our products, services and shipping of the goods to you.
  3. Don’t be afraid to care. Social responsibility is a keyword, and for us that means caring about our farmers and and partners and providing them with a sustainable business.

Long-term goal

Build a strong brand name in every market we enter that communicates the following; “Exclusive-Excellent-Adventurous”.

Segmentation

We simultaneously focus on the B&B and B&C market. Our customers are quality-conscious and know what they want. Excellent products and adventurous enough to try our exclusive brand.

Final words

If you are interested in our coffee or juices, whether you are a small, medium or big distributor, please contact us. We are ready to assist you.

Download our product brochure HERE.